Dayrich Enterprises was founded in 1995 by Susan M. Richards and Mark T. Davis. We are a full service advertising, marketing and business consulting group specializing in Marketing Plan Management. We are skilled in the art identifying the message you wish to convey, advising you on how to effectively communicate that message, assisting you in formulating a budget necessary to accomplish this goal, and providing superior graphic art and copy writing services.
We are grounded in approaching Marketing from a Business Perspective. Each of our principals has an extensive business background. We are committed to advising you on your business as if it were our business, and to always adhere to a mutually established budget.
We service a wide range of industries with a particular expertise in healthcare, retail, financial, and non-profit markets.
Our services include both creative production and placement for television and radio advertising, billboards, and print ads for newspaper, magazines and trade journals. We will work closely with you on your website development and social media to get your unique message to your market.
Susan Richards
Vice President and Account Manager
As a founding partner at Dayrich Enterprises, I’ve worked in all aspects of the business – from client account
management to the management of Dayrich. Over the past decade and a half, I’ve had the privilege of working with
many talented artists, producers and vendors to serve the advertising, marketing and branding needs of our most
important asset – our clients. I approach each client with one goal: to exceed expectations.
My Interests
I’m committed to my business and to my family – and to maintaining a healthy balance of the two. I’m passionate
about travel, cooking and wine, and I love to read, walk, and spend time with family and friends.
My Background
I’ve been a partner with Dayrich since 1996, during which time I have served on boards for the Child Abuse Prevention
Center (now Family Alliance) and James River Day School, in addition to other volunteer work. I currently serve on
the Parents’ Council at Virginia Episcopal School. Prior to moving to Lynchburg in 1993, I was partner in a small
investment firm in Washington DC. I completed my education at Moravian College in Bethlehem, Pennsylvania.
Mark Davis
Co-Founder and President
My expertise has been in working with clients to help them formulate and manage their marketing
budgets by developing solid, value-driven campaigns to increase their “bottom line.” As a former
business owner, I listen to my clients’ business concerns and show them how an effective marketing
program can make them more profitable.
My primary function currently is to execute the logistics of all placement and production orders.
I negotiate pricing and place all Purchase Orders, submit Media Insertion Orders, and maintain
relationships with our Vendors and Media Salespeople.
My Interests
In addition to my work and family life, I enjoy travel (big cities like New York, D.C., New Orleans
and Europe, especially Spain) cooking and movies/videos, especially British mystery series. I do have
two dogs that are lovable but not especially smart. I also have a special interest in Public Speaking
and have been an Assistant Professor in Communications at Lynchburg College on and off for 15 years.
My Background
I graduated from the University of Richmond with a BA in Communications and JD from the T.C. Williams School
of Law, and am an Associate Member of the Virginia State Bar. My business experience includes management and
ownership positions at James T Davis / Davis-Frost Inc, which ranked in the top 50 paint and coatings manufacturers
in the United States. Small business experience includes management and ownership of Dayrich Enterprises which
Susan Richards and I co- founded in 1996.
I have been involved in many community activities and non-profits including the Family Alliance, the former
Lynchburg Fine Art Center, and the Lynchburg Police Foundation.
Jimmy Davis
Account Manager and Media Liaison
I work with clients to help them utilize their marketing budget by developing a solid, value-driven
campaign to increase their “bottom line.” As a former business owner, I listen to my clients’ business
concerns and show them how an effective marketing program can make them more profitable.
My Interests
In addition to my work and family life, I enjoy running (VA 10-miler 28 years straight!) and biking.
I read when I can (recent best read “Unbroken” by Laura Hillenbrand), and love weekends at Smith Mountain Lake.
My Background
I graduated from the University of Virginia with a BS in Commerce from McIntire School of Commerce, with dual concentrations
in Marketing and Management. My business experience includes management and ownership positions at James T Davis / Davis-Frost
Inc, which ranked in the top 50 paint and coatings manufacturers in the United States. Small business experience includes 10 years
development and marketing of Light of Mine Designs, which manufacturers and licenses domestically and internationally to the
children’s’ and gift industry.
Bill Bodine
Account Manager
I am an account manager with an emphasis and special interest in the medical field. My goal is to
help clients be as busy as they would like to be and to be sure they are reaching the kinds of patients
or customers they most want to serve.
My Interests
Community theatre has been a long time hobby of mine and I also enjoy playing the guitar, playing golf,
and snow skiing. I am most proud of my two sons, my stepdaughter, and my wife, Terry.
My Background
I was born in New Jersey and went to high school in Cherry Hill, a suburb of Philadelphia, but in between
lived in Pennsylvania, New Orleans, northern Virginia, and Atlanta. I have an undergraduate degree in
business and a Master’s in administration, both from Lynchburg College. My professional experience is
largely as a business manager for medical practices, where I was responsible for overseeing marketing
activities, and I was also a sales representative for a large medical supply manufacturer.
Wendy Royer
Graphic Designer
I am a graphic designer and part of the graphic design team. I specialize in business brochures, trade show graphics,
billboards and other printed pieces. In addition, I do extensive work with our clients developing logos and creating
an “image” that fits with their unique message. I really enjoy the satisfaction I get in pleasing the client with
the finished product.
My Interests
My interests include painting and photography, and anything creative. I love the beach and watching movies. I also
love my Mary Kay business which I have been running since 2002 and enjoy learning new things, such as learning to
play golf and other outdoor adventures. I also love shoes –a girl can’t have too many!
My Background
I am originally from Long Island, NY, but moved to Lynchburg to attend Liberty University. Here I received my BS
in Journalism, and a Concentration in Graphic Design. I have worked for several multi-media and printing companies,
and have done freelance work.
Stan Webb
Lead Designer
I am the lead designer for Dayrich Enterprises overseeing day to day design projects.
12.05.2011 News title Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec in ligula id sem tristique ultrices eget id neque. Duis enim turpis, tempus at accumsan vitae, lobortis id sapien. Pellentesque nec orci mi, in pharetra ligula. Nulla facilisi. Nulla facilisi. Mauris convallis venenatis massa, quis consectetur felis ornare quis. Sed aliquet nunc ac ante molestie ultricies.
12.05.2011 News title Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec in ligula id sem tristique ultrices eget id neque. Duis enim turpis, tempus at accumsan vitae, lobortis id sapien. Pellentesque nec orci mi, in pharetra ligula. Nulla facilisi. Nulla facilisi. Mauris convallis venenatis massa, quis consectetur felis ornare quis. Sed aliquet nunc ac ante molestie ultricies.
12.05.2011 News title Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec in ligula id sem tristique ultrices eget id neque. Duis enim turpis, tempus at accumsan vitae, lobortis id sapien. Pellentesque nec orci mi, in pharetra ligula. Nulla facilisi. Nulla facilisi. Mauris convallis venenatis massa, quis consectetur felis ornare quis. Sed aliquet nunc ac ante molestie ultricies.
At Dayrich, our in-house staff of artists, web designers, consultants, and marketing managers provide the following services to our clients:
Marketing Plan Creation and Management
- Thorough analysis of your business
- Competitive market analysis
- Budget development
- Message development
- Media planning and implementation
Traditional Media / Advertising
- Television and radio
- Newspaper, magazines, other print media
- Billboard specialists
Art and Design
- Professional art and design team
- Copywriting
- Photography
Business and PR Services
- Business consulting
- Logo, brochure, business card development
- Business forms, letterhead, internal forms
- Trade show consulting and display services
- Press Releases
Internet and Social Media
- Website development
- Social media consultation and management
- Internet marketing and advertising
- Email marketing
Print Ads Our clients utilize a variety of publications in their advertising and marketing efforts. From daily newspapers to monthly and quarterly magazines, we help design the appropriate ad for the client and the media.
TV & Radio Television and radio advertising can offer a “live” dimension to an advertising plan. We work with our clients to develop the message they are trying to communicate, and to produce effective spots for radio and television.
Billboard Designs Billboards can be an effective tool in an advertising campaign. We place hundreds of billboards annually in the Central Virginia area and are extremely knowledgeable and experienced in site selection in addition to design and layout.
Logo Designs Communicating your image with a compelling logo is important to your branding and success. Our artists bring over 30 years of design experience to creating logos that allow our clients to present themselves effectively.
Website Design Coming Soon
Phone: 434.384.3811 • Fax: 434.383.4953
Physical Location 828 Main Street • Suite 1102 • Lynchburg, VA 24504
Bill Bodine
Email: bill@dayrichenterprises.com
Phone: 434.384.3811
Cell: 434.444.0911
Jimmy Davis
Email: jimmy@dayrichenterprises.com
Phone: 434.384.3811
Cell: 434.944.3222
Mark Davis
Email: mark@dayrichenterprises.com
Phone: 434.384.3811
Cell: 434.841.7753
Heather Miller
Email: heather@dayrichenterprises.com
Phone: 434.384.3811
Susan Richards
Email: susan@dayrichenterprises.com
Phone: 434.384.3811
Wendy Royer
Email: artpro@inmind.net
Phone: 434.384.3811
Stan Webb
Email: stanwebb@inmind.net
Phone: 434.384.3811
What information do we collect?
We collect information from you when you register on our site or fill out a form. When registering on our site, as appropriate,
you may be asked to enter your: name, e-mail address or phone number. You may, however, visit our site anonymously.
What do we use your information for?
Any of the information we collect from you may be used in one of the following ways: To improve our website (we continually strive
to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your
information helps us to more effectively respond to your customer service requests and support needs)
Do we use cookies?
We do not use cookies.
Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your
personally identifiable information. We may also release your information whenwe believe release is appropriate to comply with the law,
enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information
may be provided to other parties for marketing, advertising, or other uses.
Online Privacy Policy Only
This online privacy policy applies only to information collected through our website and not to information collected offline.
Your Consent
By using our site, you consent to our website’s privacy policy.
Changes to our Privacy Policy
If we decide to change our privacy policy, we will post those changes on this page, and update the Privacy Policy modification date below.
This policy was last modified on September 14, 2011.
How to Contact Us
If there are any questions regarding this privacy policy you may contact us using the information below.
info@dayrichenterprises.com


































